The African Movie Academy Awards, popularly known as AMAA and The AMA Awards (and fondly dubbed 'The African Oscars'), are presented annually to recognize excellence of professionals in the film industry. Founded by Peace Anyiam-Osigwe and run through the Africa Film Academy. The awards are aimed at honoring and promoting excellence in the African movie industry as well as uniting the African continent through arts and culture. The award presentation is attended by numerous media executives, celebrities, politicians, journalists, actresses and actors from all across the world. The AMA awards are widely considered to be Africa's most important film event and the most prestigious film award in Africa.The 2017 ceremony is scheduled to hold on 15th July 2017 and will take place in Eko Hotels Convention Center, LagosState - Nigeria.